Is Hulu’s Huluween a Halloween Present Or a Cheap Marketing Ploy?

For the third year now, Hulu will have a “Huluween” special for the scariest time of the year. Whether the name is clever is debatable, but what is not debatable is that Hulu typically doesn’t have an extensive horror catalogue; however, Huluween may just be a gimmick that pays off.

The Huluween Catalogue

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One thing that immediately stands out about the catalogue is the fact that viewers can choose what form of horror they would like to explore. The Huluween special is split into three categories: “Screamy as Hell,” “Spooky not Scary” and “Humorous Horror.”

The catalogue itself, as mentioned above, is not the strongest; although, it includes the cult classic Hellraiser, which goes well with the soon-to-be-released Books of Blood. It also includes the Stephen King adaptation Children of the Corn and the entire Blade trilogy.

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For fans of more modern titles, there is Overlord, Hostel and the cult-movie Snakes on a Plane. Meanwhile, for horror fans who want to see remakes of their favorites, the subscription service has the most recent iterations of Texas Chainsaw Massacre, Child’s Play, Pet Sematary and The Omen.

If someone is looking for a more comedic take on the horror genre, The Cabin in the Woods, Anna and the Apocalypse and Little Monsters are also available. Hulu’s selection also includes horror TV series like American Horror Story, Castle Rock and NOS4A2, as well as the TV classic The Twilight Zone and The X-Files.

New Original Movies and Shows

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Perhaps the more interesting part of this promotion is the five movies and shows that will premiere on Hulu during the month of October. These five Hulu originals include Monsterland, the adaptation of Clive Barker’s Books of Blood, Helstrom, Bad Hair and Madagascar: A Little Wild “A Fang-Tastic Halloween.” Finally, thirty “Bite Size” short films will also be added to the selection, bringing something new and unique to Hulu this Halloween season.

RELATED: Books of Blood Interview: Yul Vasquez Brings Humor to Horror

What Makes Huluween Special

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While all of this sounds good, it may not be out of the ordinary. However, there is something that makes Huluween special, and it’s the extra-mile that the streaming service is willing to go to stand out from other services with more expansive horror catalogues.

Aside from everything mentioned above, “The Screamlands” is an online, haunted 360-degree experience that launched on Oct. 8. Visitors 18 and older will be able to explore rooms like “Bad Hair Hellway” and “Huluween Hall.” Finally, there is a special treat for Halloween fans in Los Angeles, where Hulu will host a four-day (October 22-25) drive-in movie theater event at the LA Equestrian Center, which will feature screenings of Books of Blood, Beetlejuice, Carrie and more.

Even if one isn’t in LA for the event, Huluween looks like a cool mix of classic horror movies, new releases and short films, and its inventive 360-degree experience pushes it even further. It may still be a marketing ploy, but Hulu makes an effort and goes the extra mile to ensure that Huluween is more than just a catchy slogan.

KEEP READING: Bad Hair: Hulu Horror Trailer Mixes the ’80s Hip Hop Scene With Demonic Weaves

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